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Smudged Bluff, VA - Pollsters
at the nation's top media marketing firms have confirmed
that three concurrent surveys of Viagra's "Wild Thing"
commercial all rated the spot "highest-ever for the
usage of the evaluating term, 'creepy.'" 'Creepy' is
not even one of the listed terms of evaluation and must
be written in by test groups, and yet it still rated more
votes than any of the printed options, which include, "Excellent,"
"Poor," and "Ehhh." In the commercial,
usually run during sporting events watched by aging, flaccid
males, a man who looks like Bruce Willis's
sex-offender brother creepily hovers near a woman on a city
street who turns out to be his wife, a woman who in real
life clearly wouldn't be anywhere near this guy. Together
they leer at lingerie-clad mannequins while a voiceover
tries to distract the viewer from the creepy guy's baldness.
Then, as the Viagra name finally appears onscreen, 'playful'
devil's horns can be seen drawn above the guy's head as
he makes a face that was described by a test viewer as "erotic
indigestion." A spokesman for Viagra said he had evidence
that rival Cialis's music tested 'creepier' than any other
penis-hardening drug ad music, so the polls are a wash.
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