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Super Bowl - Caught unawares
by it's own self-promotional zeal, CBS
plum ran out of self-promoting promotional programming spots
mid-way through the fourth quarter of Sunday's Super
Bowl and had to turn to repeating regular commercials
for other products. The first quarter saw promotional ads
run for all major CBS prime time dramas and comedies, forcing
the head of Guileless Public Relations at CBS to accelerate
the promotional air schedule. The second quarter featured
repeat ads for several sitcoms and then veered into promotional
spots for reality shows and other sports programming. By
the third quarter the network had to dip into a reserve
bag of promotional spots for daytime soap operas and also
a sappy anti-drug campaign ripped off from a slightly-less-sappy
campaign by NBC. At 9:03 of the fourth
quarter, a panicked brain trust in the CBS Adjunct Mobile
Promotional Control Truck was forced to run a 'Price
Is Right' spot that still featured Bob
Barker with brown hair. At that point an executive
decision was made in the truck to unplug all relevant camera
and equipment cables, take the license plates off the Winnebago
and drive away at top speed, throwing shredded documents
and cell phones out the window on the run. Currently the
Winnebago has been spotted somewhere in the west Texas desert,
though it is now painted to look like a promotional vehicle
for a purple antacid pill.
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